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Wisconsin Architect
E-News: April 2012

In this issue of the AIA Wisconsin e-newsletter, you’ll find information on recent firm roundtables, the 2012 AIA Wisconsin Convention & Expo, WAF scholarships, national AIA convention, other upcoming AIA/CES programs and more.

Visit the AIA Wisconsin Calendar of Events

Firm Roundtables – President’s Report
Last month, AIA Wisconsin President Henry Kosarzycki, AIA, Greendale, invited over 140 members who are principals of nearly 50 member-owned firms across the state to participate in roundtable discussions on current practice issues, challenges facing the profession in the future and things that the AIA can do to help members better prepare for potential changes awaiting architects. This month’s President’s Report highlights the exchange of ideas and positive feedback at the firm roundtables in Madison and Milwaukee.

FORWARD - Join us at the AIA Wisconsin Convention & Expo

AIA Wisconsin Convention & Expo – May 2 & 3
Plan to join the conversation at the 2012 AIA Wisconsin Convention & Expo, FORWARD, on May 2 & 3 at Monona Terrace in Madison. This year’s two-day state conference features presentations by national and local leaders on innovative developments in design and practice that are shaping the future of our profession and the buildings we create. It is designed to enhance your professional skills, renew your network of contacts, rejuvenate your passion for design and recharge your creativity. This year’s Convention Committee has once again assembled an outstanding schedule of speakers, seminars and special events for an extremely attractive registration fee. Register by April 20 and benefit from an early-bird discount. You can earn continuing education hours related to health, safety and welfare to help meet new state requirements for renewing your license this summer. Convention Information

Keynote Addresses
The 2012 AIA Wisconsin Convention features three outstanding keynote speakers. On Wednesday, May 2, award-winning architect Monica Ponce de Leon, founding partner of MPdL Studio and Dean of the Taubman College of Architecture and Urban Planning at the University of Michigan, will present The Boldt Company Keynote Address and outline a design process that seizes the peculiarities of a site, unique program requirements and cultural specificity as catalysts to encourage invention, sustainable design and transformation. Wednesday evening, the Design Awards Keynote Address by Thomas Fisher, Assoc. AIA, Dean of the College of Design at the University of Minnesota, will explore why design thinking has become so valuable and important plus why the design of buildings will become only one of several outcomes of the work of architects in the future. On Thursday, May 3, Josh Shelton, AIA, and Dan Maginn, FAIA, principals with the award-winning firm el dorado, inc., in Kansas City, will present the Immel Construction Keynote Address and review the firm’s eclectic design practice that involves working on a wide range of projects.


Design Seminars
The featured “design” seminars will remind you why you wanted to be an architect. On Wednesday, Brad Tomecek, AIA, and Christopher Herr, AIA, principals at Studio H:T in Boulder, Colorado, will explore the boundaries of tangible architecture. On Thursday, San Francisco architect Anne Fougeron, FAIA, founder and principal of Fougeron Architecture, will reveal the tension that animates her architecture, inspiring a humane modernism that investigates cultural oppositions. In addition, Arvid Osterberg, a professor of architecture at Iowa State University, will review accessibility and safety issues related to the design of residential, public and commercial projects. Thursday afternoon, a panel of Wisconsin architects involved in projects selected to receive 2012 AIA Wisconsin Design Awards will discuss excellence in architectural design as they explore common threads and different approaches to achieving unique project goals.

Practice Seminars
Another track of seminars features presentations on emerging “practice” issues. Wednesday morning, keynoter Thomas Fisher will review the new types of practice that have emerged in response to today’s economic environment. In addition, Brian Lee, president of Revelation PR, and Kary Beck, corporate communications at Mead & Hunt, will discuss how to measure the success of social media efforts related to business development, brand positioning, and industry/service leadership. On Thursday, attorney Ava Abramowitz, Esq., Hon. AIA, will share effective negotiation strategies for successful projects in her morning seminar and review key concepts for evaluating design and construction contracts as an assertive practitioner in her afternoon session.

Forward & Sustainability Seminars
These featured seminars will address a variety of topics. On Wednesday, futurist David Zach will challenge us to not simply think about the future of architecture and design, but to think back and to think broad. On Thursday morning, he will lead a discussion about presentation skills and provide practical tips on making your presentations more polished, professional and powerful. On Thursday afternoon, Henry Kosarzycki, AIA, a Wisconsin architect actively engaged in the development of the new International Green Construction Code, will outline how the IgCC can lead to more sustainable design as well as how jurisdictions having authority are able to adjust code requirements to address local priorities.

Building Products Expo
The Building Products Expo is your opportunity to find answers to all of your questions from representatives of the region’s leading manufacturers and suppliers of design and construction industry products and services. Gather valuable product information, speak to company reps and enjoy networking with colleagues. Reserve enough time to tour the entire Expo, bring plenty of business cards and enter exhibitor-sponsored door prizes. The Expo is FREE and open both days . . . 3:00 – 7:00 p.m. on May 2 and 11:00 a.m. – 2:00 p.m. on May 3. 

Special Events, Spotlight Seminars & Expo Education
This year’s program includes a host of other special events and continuing education opportunities. During the Expo periods on both days, members will be able to earn AIA/CES learning unit hours by completing predesigned tracks of four or more 15-minute Expo Education session offered by several exhibitors at their booths and by AIA Wisconsin in the new AIA/CES Corner. In addition, free 90-minute exhibitor-sponsored “spotlight” seminars are scheduled just prior to the Expo opening on Wednesday and immediately following the close of the Expo on Thursday. You’ll also be able to enjoy displays in the Expo of the AIA Wisconsin Design Awards, SE² Leadership Awards, AIA Milwaukee Emerging Professionals Design Competition and more. The presentation of the 2012 AIA Wisconsin Design Awards will take place following the Expo period on Wednesday evening. On Thursday, you can get your day off to a great start at the WMA Excellence in Masonry Awards Breakfast, which includes an AIA/CES presentation on masonry design, and renew your energy with a “walking lunch” as you tour the Building Products Expo.  

AIA Knowledge Bar
If you have questions or suggestions about AIA programs, plan to visit with AIA Wisconsin leaders at the new “AIA Knowledge Bar” in the Expo. In addition, there will be book signing opportunities with several speakers who also are authors. Wisconsin Architects Foundation Board members also will have information about the “WAF Raffle” to help support efforts to build a better Wisconsin through architectural education.

AIA Repositioning Initiative – Interviews
“Repositioning Architects and the AIA” is a new initiative to explore the perceptions, beliefs, attitudes, needs and value of architects. The initiative involves seeking the opinions of members, clients and others. At the conclusion of this process, the AIA hopes to embark on a comprehensive plan to advance the position of architects and bolster the national dialogue about the central role that architecture plays in our everyday lives. Jane Kolleeny, who has been retained by the AIA to collect and share information about the initiative, will be conducting interviews at the AIA Knowledge Bar in the Expo. To schedule an interview in advance, please contact Jane.

Exhibitors & Sponsors
The 2012 AIA Wisconsin Convention & Expo is made possible by your participation and the support received by the companies and organizations that exhibit in the Building Products Expo and sponsor keynote speakers, seminar presentations and special events. Visit to view the growing list of exhibitors and sponsors. 

Annual Meetings & Awards Luncheon
Wisconsin Architects Foundation and AIA Wisconsin leaders will present reports on upcoming programs and initiatives during the joint Annual Meetings that kick off the Convention & Expo first thing Wednesday morning, May 2. Robert Ivy, FAIA, executive vice president /CEO of the American Institute of Architects, will outline the major programs and initiatives being undertaken by the AIA to support members, advance the profession and improve our communities. The Awards Luncheon features the presentation of the 2012 AIA Wisconsin Golden Award to Thomas R. Cox, AIA, Appleton, as well as special talk by Ivy on the “Power of Design.”

WAF Scholarships – UWM SARUP
The Wisconsin Architects Foundation recently awarded a total of $17,400 in scholarships to support students attending the University of Wisconsin-Milwaukee School of Architecture & Urban Planning. As part of these WAF scholarship funds, three $2,500 scholarships were provided for Master of Architecture students. First established in 2006 with the support of the AIA Component Matching Grant program, the "AIA & WAF Scholarship Program" combines national and state resources to increase scholarships for architecture students in Wisconsin pursuing an accredited degree. The WAF was awarded a $1,000 matching grant from the AIA this year. The three AIA & WAF Scholarships have been awarded to Chad Bloedel, Molly Cabaj and Lucille Strawn. Congratulations to these as well as the other WAF scholarship recipients at UWM. WAF scholarships and grants in support of architectural education are made possible by the tax-deductible contributions by you and other members. Thank you!

WAF Wisconsin Student Out-of-State Study Scholarships
The Wisconsin Architects Foundation is pleased to offer scholarships of $1,000 or more to outstanding Wisconsin students who are pursuing accredited architectural degrees at schools located outside of Wisconsin. May 15 is the deadline for applying for a WAF Wisconsin Student Out-of-State Study Scholarship. To be eligible, the student must have received his/her diploma from a Wisconsin high school and be currently attending or planning to attend an NAAB-accredited school of architecture with a First Professional Degree or Post-graduate degree program. For further details, please visit the WAF homepage.

Continuing Education – Wisconsin License Renewal Requirements
State administrative rules [Chapter A-E 12] new establish minimum continuing education requirements for architects to renew their state license. The new continuing education rules will first apply when you renew your next two-year Wisconsin license by August 2012. Architects will need 24 hours of continuing education, including 16 hours related to health, safety and welfare topics, every two years. The AIA is listed as an approved provider of continuing education programs; and architects can use their AIA/CES transcript to document their continuing education hours.

AIA Convention Delegates – Washington, DC
If you're going to Washington, DC, for the AIA Convention on May 17–19, please contact AIA Wisconsin about being an official delegate for your local Chapter.

AIA Trust LegaLine
AIA Wisconsin has an agreement with Charles Heuer, FAIA, Esq., and LegaLine. This unique service offered through the AIA Trust allows members a one-time opportunity to talk with an attorney for "free" about issues related to contracts, intellectual property law and other practice issues. One AIA Wisconsin member who took advantage of the LegaLine service reported that he "found it to be a tremendous help!" Contact the AIA Wisconsin office for more information.

AIA Documents on Demand
The AIA added six more documents to AIA Documents-on-Demand, a web-based service that gives users easy access to download, electronically fill out and print one or more individual forms and agreements from among 92 of the most popular AIA Contract Documents anytime, anywhere. [For paper documents, AIA Wisconsin is the state's only full-service distributor of AIA contract documents.] For more information, please contact AIA Wisconsin or visit:

People & Places
Colin Klos, AIA, La Crosse, talked about the new La Crosse Design Institute at the AIA Wisconsin Board of Directors meeting last month in La Crosse. Klos serves as the vice president on the governance board for the school, which has 40 students and is the only design-based charter middle school in the country. The Wisconsin Building Commission presented its 2011 Best Project Award to the team responsible for the design and construction of UW-La Crosse Centennial Hall, which included River Architects, Inc., La Crosse. Peter J. Kuehl AIA, Appleton, has been approved for Emeritus status. Brian Reed, AIA, Fort Atkinson; Andrea Hunley, AIA, Johnson Creek; Aaron W Kadoch, AIA, Stevens Point; Lora Strigens, AIA, Milwaukee; and Jessica A. Tyler, AIA, Madison; have upgraded to AIA architect. Congratulations!

Membership Action
The following members have joined in the last month: Robert Acevedo, Student Affiliate, Seymour (NE); David Begalske, Student Affiliate, Kaukauna (NE); Kenneth Behringer, Student Affiliate, Green Bay (NE); Steve Dalebroux, Student Affiliate, Luxemburg (NE); Steven Dorner, Student Affiliate, Luxemburg (NE); Scott Espinoza, Student Affiliate, Madison (SW); Tim Fikkert, AIA, Green Bay (NE); Thomas Hoffman, Student Affiliate, Green Bay (NE); Thomas A. Holbrook Esq., AIA, Eleva (NW); Robert Jolin, Student Affiliate, Green Bay (NE); Shaun M. Kelly, AIA, Shorewood (SE); Kevin Kirkland, Student Affiliate, Cameron (NW); Josh Kopecky, Student Affiliate, Hilbert (NE); Tarah Liesch, Student Affiliate, Green Bay (NE); Maggy Lokken, Student Affiliate, Eleva (NW); Cindy Lubahn, Student Affiliate, Marshall (SW); Damon McCarty, Student Affiliate, Clayton (NW); James A. Medinger, AIA, Menomonee Falls (SE); Dale Michaelson, Student Affiliate, Balsam Lake (NW); Michael Obrecht, Student Affiliate, Green Bay (NE); Payne Quass, Student Affiliate, Green Bay (NE); Annelise Sieving, Student Affiliate, Suamico (NE); Troy Stilling, Student Affiliate, Green Bay (NE); John T. Sucharski, AIA, Burlington (SE); Alex Sudbrink, Student Affiliate, Green Bay (NE); Fred Wallace, Student Affiliate, Chetek (NW); and Blake Zornow, Student Affiliate, Green Bay (NE).

The Last Word
“Architecture in transformation needs a coherent, consistent voice if it is to remain relevant, not just in the future, but now.” [Jeff Potter, FAIA, 2012 President, American Institute of Architects, announcing “Repositioning Architects and the AIA” initiative, April 2012]



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